Baidu witnessed strong adoption of its new technology among users last year, particularly Mobile Baidu 9.0, which launched mid-year. The refreshed flagship app focuses on enhancing user experience through faster loading and easier navigation, making it more like a mobile native app with “query-less” searches. The new app also has voice recognition searches, making it even easier for first time users to navigate.
Similarly, iQiyi had a strong year, with the total number of DAUs on the mobile app reaching 160 million by the end of Q3, up from 125 million at the end of the prior year. During the year, Netflix and Baidu signed an agreement which would allow Netflix to stream some of its programs in China pending regulatory approval. This could further fuel revenue growth in Baidu’s online video business. We forecast Baidu’s share in the Chinese online video streaming market to remain comfortably above 20% through the end of our forecast period.
In addition to strong growth metrics, the company’s net income was up considerably due to the company selling off its food delivery business during the year. Baidu’s net income and diluted earnings per share for the three quarters of the year increased nearly 100% on a y-o-y basis..
Bespoke, personal portfolio structuring to maintain perfect Financial equilibrium